Specialty Retailers -- Marketing Triumphs and Blunders

Specialty Retailers -- Marketing Triumphs and Blunders
Bloomsbury
sku: 20036210
~ $107.00
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   Description
Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments.
   Technical Details
author: Едвард М. Маззе
pages: 280
   Price history chart & currency exchange rate

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