Competing Globally Through Customer Value: The Management of Strategic Suprasystems
Description
According to Stahl and Bounds, companies need to structure themselves around net customer value--what the customer receives minus what the customer sacrifices. The book shows how organizations that focus on net customer value will ultimately enjoy more profits, market share, and customer loyalty than those based on short-term financial results.
Technical Details
| author: | Грегорі М. Баундс |
| pages: | 848 |
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