How to Get to Great Ideas. A system for smart, extraordinary thinking

How to Get to Great Ideas. A system for smart, extraordinary thinking
Little, Brown and Company
sku: 4286715
2,146.00 грн.
Shipping from: Ukraine
   Description
The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas.Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.
   Technical Details
author: Birss Dave
binding: 218x140x22 мм
ISBN: 9781473692145
language: English
page_extent: 240
publisher: Little, Brown and Company
Type: book
Weight: 0.5 кг.
year: 2019
Автор: Birss Dave
Год издания: 2019
Дата обновления позиции: 06-37-2021
Доставка/Оплата: Товар под заказ. До 25 рабочих дней
Издательство: Little, Brown and Company
Код товара: 4343494
Количество страниц: 240
Переплет: Твердый
Формат: 218x140x22 мм
Язык произведения: English
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