You Gotta Have Balls: How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire

A Brooklyn kid hustles his way to the top of a sports marketingand memorabilia empire Brandon Steiner went from a kid who sat in the nosebleed seatsat Yankee and Shea Stadiums to CEO of Steiner Sports MarketingInc., one of the largest sports marketing and memorabilia companiesin the United States, with an inventory of more than 10,000collectibles. You Gotta Have Balls details Steiner'smultiple entrepreneurial adventures, where he has both learned andtaught others his fair share of "rules." Along the way, hedeveloped some of the most innovative approaches tobusiness—methods that many of today's companies would be wiseto observe and employ themselves.You Gotta Have Balls follows Steiner on his pathway tosuccess by demonstrating the business philosophies that allowed himto become the powerful magnate that he is. These idealsinclude:First to market is everythingAsk "What Else?" when working with clients to enhancerelationships and elicit more businessDon't expand just for the sake of expanding; do it in areas andindustries where your passion liesHow to train employees while they're in the minor leagues toprepare them for the majorsLearn to clearly identify ways to help others rather than sellto them, to align employees and partners with their strengths, andto discover a path where you're most likely to succeed.