Yo Tengo Razón, Tú Estás Equivocado (spanish Edition)

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Description
En este libro de Bono, considerado ya un clasico, razona que la discusion no conduce a la verdad sino simplemente a ganar en un duelo verbal. No niega el valor de la argumentacion, pero señala sus numerosas limitaciones debidas a la presuncion de que las percepciones y los valores son comunes, universales y permanentes, lo que tiene nefastas consecuencias en los planos de la investigacion y la creatividad. / Drawing on our understanding of the brain as a self-organizing information system, Dr. de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.
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