Writing for Multimedia and the Web, Third Edition: A Practical Guide to Content Development for Interactive Media

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design.New Sections and Completely Updated Chapters:*Writing a corporate web site: T. Rowe Price*Creating blogs and podcasts*Web writing tips from usability experts*Optimizing text for web search engines*Defining the user with use cases and user scenarios*Dealing with web editors*Software for organizing and writing interactive media content*Script formats for all types of multimedia and web projects*Writing careers *The case studies explain real-life lessons and professional savvy through the experiences of interactive writing pros*The first-time glossary provides a quick-and-easy way to learn essential web writer lingo*Gain access to pro's personal views though reading first-person interviews with successful interactive designers and writers