Why We Buy: The Science Of Shopping [first edition]

Why We Buy: The Science Of Shopping [first edition]
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   Description
An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.
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