Who Stopped the Sale

The second edition of Richard F. Libin’s Who Stopped the Sale? is a must-read for sales professionals, sales management and business owners. In his book, Richard F. Libin, a master sales educator, author, and President of APB, deftly demonstrates ways that salespeople kill sales every day, often without knowing. Throughout the second edition of Who Stopped the Sale?, he provides common sense advice and practical tips that will help close more business at higher margins. “It’s mind-boggling to me how many companies are driving customers who are ready to buy away from their businesses. It’s these same businesses, who after sending customers running to their competitors, whine about the poor economy and their struggle to survive,” said Mr. Richard F. Libin, author of Who Stopped the Sale?. “It simply doesn’t have to be this way. People want to buy. Salespeople simply don’t want to or know how to sell. This book aims to change this situation by helping businesses close more sales, and convert customers to loyal clientele.” Regardless of the economy or any outside factors, a salesperson’s attitude and understanding of his job can make all the difference on whether or not a sale is made. In Who Stopped the Sale? Mr. Libin leverages 40 years of sales, educational and business experience and delivers realistic strategies for engaging customers, overcoming internal and personal roadblocks to success and learning not to stop the sale. MEDIA: To request a review copy of Mr. Libin’s Who Stopped the Sale? or an interview with the author, please contact Phyllis Grabot, 805.341.7269 or [email protected], or Bonnie Quintanilla, 818.681.5777 or [email protected].