WILEY Service Design for Business: A Practical Guide to Optimizing the Customer Experience

WILEY Service Design for Business: A Practical Guide to Optimizing the Customer Experience By Reason, Ben Published by WILEY Publication Date: 2016-01-22 Subject: Business & Economics Customer Relations, Business & Economics Customer Relations, Business & Management, Customer Services, Hc Wirtschaft Betriebswirtschaft, Sales & Marketing, Business & Economics Customer Relations, Business & Economics, Customer Relations, Business & Management, Hc Wirtschaft Betriebswirtschaft, Hc, Wirtschaft, Betriebswirtschaft, General & Introductory Business & Management, Service Design For Business: A Practical Guide To Optimizing The Customer Experience; Ben Reason; Lavrans Løvlie; Melvin Brand Flu; Livework; Service Design; Customer Experience Design; Customer Relationship Management; Customer Relations; Customer Engagement; Design Thinking; Consumer Relations; Consumer Engagement; Marketing Strategy; Business Strategy; Business Management; Business Leadership; Customer Relationship Tools; Customer Relationship Strategy; Practical Customer Relationships; Customer Strategy; Marketing Tools; Attract Customers; Retain Customers Subject Keywords: Service Design for Business: A Practical Guide to Optimizing the Customer Experience; Ben Reason; Lavrans Løvlie; Melvin Brand Flu; Livework; service design; customer experience design; customer relationship management; customer relations; customer engagement; design thinking; consumer relations; consumer engagement; marketing strategy; business strategy; business management; business leadership; customer relationship tools; customer relationship strategy; practical customer relationships; customer strategy; marketing tools; attract customers; retain customers, Service Design for Business: A Practical Guide to Optimizing the Customer Experience; Ben Reason; Lavrans Løvlie; Melvin Brand Flu; Livework; service design; customer experience design; customer relationship management; customer relations; customer engagement; design thinking; consumer relations; consumer engagement; marketing strategy; business strategy; business management; business leadership; customer relationship tools; customer relationship strategy; practical customer relationships; customer strategy; marketing tools; attract customers; retain customers Genre: Business & Economics, Customer Relations, Business & Management, Hc, Wirtschaft, Betriebswirtschaft Target Audience: Professional and scholarly