WILEY Redefining Retail: 10 Guiding Principles for a Post-Digital World
Описание
WILEY Redefining Retail: 10 Guiding Principles for a Post-Digital World By Kotler, Philip Published by WILEY Publication Date: 2024-01-25 Subject: Business & Economics Consumer Behavior, Business & Economics Distribution, Business & Economics Industries Retailing, Business & Economics Marketing General, Business & Economics Sales & Selling General, Business & Economics Consumer Behavior - General, Business & Economics Industries - Retailing, Business & Management, Distributive Industries, Sales & Marketing, Retail And Wholesale Industries, Sales And Marketing, Hc Wirtschaft Werbung, Marketing, Business & Economics Industries Retailing, Business & Economics, Industries, Retailing, Business & Economics Consumer Behavior, Consumer Behavior, Business & Management, Hc Wirtschaft Werbung, Marketing, Hc, Wirtschaft, Werbung, Marketing, Digital Culture & The Information Age, Economics - Business, Retail Marketing; Consumer Brand Marketing; Post-Digital; Post-Digital Marketing; Kotler Marketing; Marketing Principles; Marketing Strategy; Retail Marketing Strategy; Consumer Marketing Strategy; Digital Marketing; Modern Marketing Subject Keywords: Retail marketing; consumer brand marketing; post-digital; post-digital marketing; Kotler marketing; marketing principles; marketing strategy; retail marketing strategy; consumer marketing strategy; digital marketing; modern marketing Genre: Business & Economics, Industries, Retailing, Business & Economics, Consumer Behavior, Business & Management, Hc, Wirtschaft, Werbung, Marketing Target Audience: A Read for the Modern Generation
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