WILEY Managing Customer Experience and Relationships: A Strategic Framework
Description
WILEY Managing Customer Experience and Relationships: A Strategic Framework By Peppers, Don Published by WILEY Publication Date: 2022-06-13 Subject: Business & Economics Logistics & Supply Chain, Business & Economics Customer Relations, Business & Economics Decision Making & Problem Solving, Business & Economics Logistics & Supply Chain, Business & Management, Customer Services, Hc Sachbücher Politik, Gesellschaft, Wirtschaft Betriebswirtschaft, Unternehmen, Business & Economics Logistics & Supply Chain, Business & Economics, Logistics & Supply Chain, Business & Management, Hc Sachbücher Politik, Gesellschaft, Wirtschaft Betriebswirtschaft, Unternehmen, Hc, Sachbücher, Politik, Gesellschaft, Wirtschaft, Betriebswirtschaft, Unternehmen, Strategic Management, Strategic Marketing, Crm; Customer Relationship Management; Customer Experience Management; Customer Experience Management Strategy; Customer Relationship Management Framework; Crm Framework; Crm Strategy; Customer Relationship Strategy; Crm Platform; Customer Success Management; Data-Driven Marketing; Marketing Analytics; Privacy Protection; Mass Customization; Idic; Kotler Subject Keywords: Crm; customer relationship management; customer experience management; customer experience management strategy; customer relationship management framework; crm framework; crm strategy; customer relationship strategy; crm platform; customer success management; data-driven marketing; marketing analytics; privacy protection; mass customization, IDIC, Peppers and Rogers, Kotler, Crm; customer relationship management; customer experience management; customer experience management strategy; customer relationship management framework; crm framework; crm strategy; customer relationship strategy; crm platform; customer success management; data-driven marketing; marketing analytics; privacy protection; mass customization; IDIC; Kotler Genre: Business & Economics, Logistics & Supply Chain, Business & Management, Hc, Sachbücher, Politik, Gesellschaft, Wirtschaft, Betriebswirtschaft, Unternehmen Target Audience: Professional and scholarly
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