User Friendly. How the Hidden Rules of Design are Changing the Way We Live, Work and Play

How you use something defines what it does. Whether for a computer game or a pair of shoes, user design is what makes or breaks a modern product. And as the software that drives our lives gets ever more intuitive and personal, designing the right experience for users matters more than ever. So how can brilliant design turn function into elegance? Are there lasting principles behind it that we can learn? Why do some designs take root while others wither? In this entertaining and beautiful book, Cliff Kuang a writer at Wired and Robert Fabricant a brilliant design mind guide readers through the myriad ways that designers are reshaping our behaviour, with fascinating stories ranging from healthcare and banking to dating and voting. You`ll learn the hidden rules of experience that tap into our deepest desires and habits, and that reframe how we use the defining products of our time.