Unthinking. The Surprising Forces Behind What We Buy
Grand Central Publishing
sku: 1338030
1,078.00 грн.
Shipping from: Ukraine
Description
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck’s? Why, after every other plea failed, did “Cl
Technical Details
author: | Гаррі Беквіт |
pages: | 336 |
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