Title Radio Tips

Radio Tips - 101 Tips, Tricks and Secrets to Make Your Radio Advertising More Profitable, is written by Radio Direct Response President and CEO Mark Lipsky. Radio Direct Response (RDR), is America’s premier advertising agency solely focused on radio The book is a radio insider’s guide to help both novice and seasoned advertisers get better results from their radio advertising. The tips, written in simple, often humorous, short bursts of information, run the gamut from traffic-stopping ways to begin a radio ad to shrewd negotiating tactics that deliver the most media for your dollar.