This is Advertising, Paperback Book, By: Eliza Williams
eliza williams
sku: 1803172
$39.32
Shipping from: United Arab Emirates
Description
Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media. This is Advertising addresses the changes that are occurring within advertising, from the perspective ofkey figures within the industry. Each deals with a key emerging trend--digital, branded, ambient, integrated, and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leadingadvertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.
Price history chart & currency exchange rate
Customers also viewed
2%
$15.53
Let's Get This Straight: The Ultimate Handbook for Youth with LGBTQ Parents (Paperback or Softback)
abebooks.com1%
$54.91
Advertising and Propaganda in World War II: Cultural Identity and the Blitz Spirit (Paperback or Softback)
abebooks.com-2%
1%
~ $21.10
1pc, Ice Cream Shop Advertising Knife Flag, The Size Of 3x11.5ft (91.4x350cm), The Material Of 110g/m2 Of The Fabric, With Digital Printing Craft. This Product Does Not Include The Flagpole
temu.com+1%
1%
$16.87
1pc, Ice Cream Shop Advertising Knife Flag, The Size Of 3x11.5ft (91.4x350cm), The Material Of 110g/m2 Of The Fabric, With Digital Printing Craft. This Product Does Not Include The Flagpole
temu.com1%
$14.12
This Better Work: A Female Founder's (Wild) Journey through the (Hyper-Masculine) Tech Startup World (Paperback or Softback)
abebooks.com1%
$24.33
You Can Ta Ka Di Mi This!: Improve and Expand Your Rhythmic Sense and Precision (Paperback)
abebooks.com1%
$31.18
CURREN Men's Watches For Male Black Gold Top Luxury Military Leather Waterproof Watch Man Chronograph Clock Men Gift WristWatch
aliexpress.com