The Umami Strategy. Stand Out by Mixing Business with Experience Design

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. Szostek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavour to your food.How do you build a powerful yet actionable strategy, and successfully implement it acr