The Ultimate Marketing & PR Book - Eric Davies, Nick Smith, Brian Salter - 9781473683976
Description
[html]If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.[/html]
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