The St. Bernard Principle.: Why Specialists are the Alpha Dogs in Business.

This book will show you how to identify and promote a specialty. A specialist position will set you apart from your competition and help you grow your business in ways no generalist can. Whether you’re a small to mid-sized business that’s been around for years or an entrepreneur preparing to launch your business, the St. Bernard Principle is worth considering. It’s an opportunity to position your business as a specialist and leave generalists back in the pack.