The Social Organism A Radical Undestanding of Social Media to Trasform Your Business and Life

Social media sits at the core of twenty-first century society. It topples dictators, ends racist traditions, and ushers in overnight fame to living room performers. But how does it actually work? To understand and best use social media, argue Oliver Luckett and Michael J. Casey, people must first look to nature and the inner workings of living organisms.Social media-dismissed as trivial by some, chaotic by others-represents the zenith of humans' evolution as social beings. Though it profoundly influences our systems, policies, and culture, few people really understand how social media functions. In their provocative forthcoming book THE SOCIAL ORGANISM, Luckett and Casey show how social networks take on a life form of their own-forms that, to an astonishing degree, mimic the characteristics of biological life itself. By looking at the behavior of cells, metabolic pathways, biochemical reactions, viruses, and holonic structures, we can understand social media, how to employ it, and its...