The Psychology of Price. How to Use Price to Increase Demand, Profit and Customer Satisfaction

The Psychology of Price. How to Use Price to Increase Demand, Profit and Customer Satisfaction
Hodder
sku: 1240661
951.00 грн.
Shipping from: Ukraine
   Description
One of the most important questions for any business is: how much should I charge?Economics has an easy answer - just look at where demand and supply meet.Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer's personal and financial circumstances affect their willingness to pay?Using The Psychology of Price, you can discover why price is a psychological issue - and how to make the most of that knowledge. Written by the founder of
   Technical Details
author: Лі Колдуелл
pages: 248
   Price history chart & currency exchange rate

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