The Production Manual: A Graphic Design Handbook (Required Reading Range)

The Production Manual: A Graphic Design Handbook provides readers with the practical expertise necessary to print and produce creative work.This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, with clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage.The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.