The Photographer's Survival Guide: How to Build and Grow a Successful Business

Practical, real-world advice for commercial photographersAt last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers–from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including:· Establishing a recognizable style that is all your own · Creating a website and portfolio, including costs, selecting images, and working with a designer· Building, buying, and using contact lists and databases; creating e-mail blasts and printed promotions; and person-to-person meetings with buyers· Estimating, bidding, and negotiating your fee · Doing the job: prep work, the actual shoot, post-production, and billing · Understanding the stock photography businessThe book considers those uncomfortable "What do I do?" moments and presents tips from industry