The New Positioning: The Latest on the Worlds #1 Business Strategy

The New Positioning: The Latest on the Worlds #1 Business Strategy
sku: COM9780070653283USED
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   Description
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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