The Medium Is the Message: And 50 Other Ridiculous Advertising Rules

The Medium Is the Message: And 50 Other Ridiculous Advertising Rules
sku: COM9789063692155NEW
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   Description
The world of advertising seems to have a seemingly endless list of rules. Some consider these rules to be valuable words of wisdom; others perceive them to be mere restrictions, dogmas, and formulae that need to be bent, twisted, or broken entirely.The Medium is the Message provides a list of inspirational or delusional advertising jargon for the world to judge.
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