The Marketing Game : How The World's Best Companies Play To Win

If you've ever suspected your competition knew something you didn't, you were probably right. In this break-through book, marketing veteran Eric Schulz shows you the most powerful marketing techniques and strategies being used by today's marketing leaders. Whether you own a small business or work at a large corporation, The Marketing Game will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitor. It's packed with new marketing revelations, Including: * Brainstorming techniques proven to be five times more effective at getting results * Product positioning and branding strategies that will give you a competitive edge * The Six Deadly Sins of Advertising, revealing traps to avoid when communicating with your customers * The Three Ingredients of Great Promotions * The Big Bang Theory for creating sensational special events The world's greatest marketing companies-from Coca-Cola to Procter & Gamble to Disney-succeed because they know their customers and how to reach them. With The Marketing Game as your guide, you'll be able to create your own unbeatable marketing game plan.