The Lean Startup, Hardcover Book, By: Eric Ries

Most start-ups fail. But many of those failures are preventable. The Lean Start-up is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Rise defines a start-up as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Start-up approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning, " rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Start-up offers entrepreneurs--in companies of all sizes--a way to test their vision continuously, to adapt and adjust before it's too late. Rise provides a scientific approach to creating and managing successful start-ups in a age when companies need to innovate more than ever.