The IBM Way : Insights into the World's Most Successful Marketing Organization [signed] [first edition]
![The IBM Way : Insights into the World's Most Successful Marketing Organization [signed] [first edition]](http://pictures.abebooks.com/isbn/9780060155223-us.jpg)
sku: COM9780060155223SIGNED
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Description
A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world
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