The Fine Art of Success. How Learning Great Art Can Create Great Business
sku: 28301982
3,690.00 руб.+26%
4,648.63 руб.
Shipping from: Russia
Description
You've read about Jack Welch, Lou Gerstner and Steve Jobs – but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna – Strategy at the dance floor; Damian Hirst – The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.
Technical Details
age: | 0 |
author: | Jamie Anderson |
genres_list: | 5253,239688 |
ISBN: | 9781119990161 |
lang: | en |
litres_isbn: | 978-5-04-481641-1 |
publisher: | John Wiley & Sons Limited |
Type: | book |
Форматы: |
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