The Fame Game

The Fame Game: You've been tasked with establishing your firm as THE expert in a particular professional service, facility type, or geographic location. Where do you begin? Begin with The Fame Game: Crafting the Expert. Written by PR expert Carl Friesen and published by SMPS, The Fame Game is a detailed how-to on publishing "expert" articles to gain valuable exposure in your target markets. The Fame Game will show you, step by step, how to develop a plan, choose the right publications, approach editors, get the article written, use published articles to support other marketing efforts, and leverage your new skill for career success.