The Empathy Effect: Build Your Business -- and Your Wealth -- By Putting Yourself in Other People's

The ability to put yourself in other people's shoes is an extremely valuable resource. Empathy minimizes conflict and promotes prosperity. In business, it creates a better experience for everyone involved -- customers, employees, and management. Customers feel taken care of. Employees feel appreciated and become more loyal and efficient, strengthening the company and making it more profitable. Empathy improves every situation it touches, setting off a chain reaction of positive events that Tom Ward calls The Empathy Effect.