The Creative Economy: How People Make Money from Ideas

But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it.John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.The rules include:Invent yourself. Be uniqueOwn your ideas. Understand copyright and patentsKnow when to work alone, and when in a groupLearn endlessly. Borrow, reinvent and recycleExploit fame and celebrityKnow when to break the rulesWhether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.