The Business Environment 7th Edition, Paperback Book, By: Adrian Palmer and Bob Hartley

This textbook introduces students to business by exploring the dynamics of the business environment. It demonstrates the effects of these dynamics on business organizations and illustrates how decisions are made within organizations. About the Author Adrian Palmer is Professor of Marketing, University of Wales, Swansea and Associate Professor at ESC Rennes Business School, France. Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.