The Burger King: Jim McLamore and the Building of an Empire

The Burger King: Jim McLamore and the Building of an Empire
артикул: COM9780070452558USED
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   Описание
McLamore (co-founder and first CEO of Burger King) recounts the story of his steerage of the company from its small beginnings to its status as a billion dollar enterprise. He discusses campaigns and strategies that he is proud of, as well as mistakes such as the "Herb the Nerd" campaign, rated by Advertising Age as the worst campaign of 1985. Annotation c. by Book News, Inc., Portland, Or.
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