The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

артикул: COM9780321348104NEW
СОГЛАСНО НАШИМ ДАННЫМ, ЭТОТ ПРОДУКТ СЕЙЧАС НЕ ДОСТУПЕН
$18.28
Доставка из: Канада
Описание
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: · the new definition of brand· the five essential disciplines of brand-building· how branding is changing the dynamics of competition· the three most powerful questions to ask about any brand· why collaboration is the key to brand-building· how design determines a customer’s experience· how to test brand concepts quickly and cheaply· the importance of managing brands from the inside· 220-word brand glossary From the back cover:Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”
График изменения цены & курс обмена валют
Пользователи также просматривали

$10.24
10pcs 30 45 60 Deg. Premium Deepcut Blade for Cricut Maker Explore Air Venture Silhouette Cameo Portrait Sunshine Roland Skycut
aliexpress.ru
$17.13
Suzuki Orchid Hand Rope Couple Bracelet Handmade Braided Small Peach Blossom Semi-finished Product String Beads for Girlfriend
aliexpress.com
$380.00
Personalized Inflatable Pirate Air Sky Dancer 6m Pop-up Tube Man For Outdoor Event Show
aliexpress.com
$15.57
4V Rechargeable Screwdriver with Pistol Grip Magnetic Bit Storage Screw Driver Set Precision
aliexpress.com
$411.38
Бездымная пеллетная горелка для кемпинга, туристическая деревянная горелка, огнеупорный деревянный нагреватель, портативная горелка для барбекю, 3 окна
aliexpress.ru
$18.93
Bathroom European-style Zinc Alloy Soap Holder Bathroom Metal Holder with Crystal Drill-free Soap Rack Toilet Golden Soap Rack
aliexpress.com
$27.27
NEW CMOS Professional SLR Video Camera 18X Optical Zoom Three Lens HD Digital Camera 24 Million Pixel Auto Focus
aliexpress.com
$149.83
high quality women's shoes breathable mesh summer fashion sports shoes student comfort trend small white shoes casual single shoes cross-border hot s
fordeal.com
$15.61
Считыватель отпечатков пальцев Fpm10a, сенсорный модуль, оптический сканер отпечатка пальца для Arduino замки, последовательный интерфейс связи, ...
aliexpress.ru
$22.49
Беспроводное зарядное устройство MagSafe для iPhone 13/12, быстрое крепление, 15 Вт, Авто
banggood.com
$0.01
Hot Classic Kraft Paper PULP FICTION Movie Posters The Office Friends TV Retro Home Wall Decor Poster Film Art Painting Pictures
aliexpress.ru
$36.99
Комплект женский трикотажный из двух предметов, кардиган, однотонный, свободный, верхняя одежда
aliexpress.com
$12.99
Women Lapel Blazer 2021 Female Solid Color Blazers Women's Autumn Coat Long Sleeve Office Ladies Casual Jackets
aliexpress.com
$2.81
17cm Micro USB male to Mini USB female Data Sync Charge Adapter Cable TSC Drop Shipping
aliexpress.com
$46.46
Music Education 6 Inch Tongue Drum 8 Tone Key Empty Lotus Drums Muscial Instrument Accessories with Drum Mallets
aliexpress.com
$30.61
men t-shirt sgt.frog keroro novelty pure tees short sleeve t shirt round collar clothes printing sport hooded sweatshirt hoodie
dhgate.com
$11.50
1 Yard Soft Embroideryed Rainbow Polka Dot Mesh Tulle Fabric for DIY Girl's Dress Bridal Veil Wedding Decoration Tutu Dress
aliexpress.com
$16.09
Travor BG-2G Battery Grip Vertical Black Battery Grip Holder for Nikon MB-D10 for Nikon D5300 D5200 D5100 Battery Grip
aliexpress.com
$242.19
NEW CT12A 17201-46010 Turbo Turbocharger for TOYOTA Soarer Supra Chaser Cresta Verossa Mark II,1JZ-GTE 2.5L 280HP
aliexpress.com