That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph, Paperback Book, By: Marc Randolph

Engaging and insightful.' Reed Hastings, CEO of Netflix Charming, fascinating and very funny. Marc Randolph demystifies the world of Silicon Valley start-ups, and makes you laugh a lot along the way.' Decca Aitkenhead, The Sunday Times Now with over 182 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. Marc Randolph's transformational journey exemplifies how anyone with grit and determination can change the world - even with an idea that many think will never work. What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in life: How do you begin? How do you weather disappointment and failure? What is success? From idea generation to team building to knowing when to let go, That Will Never Work is one of the most dramatic and insightful entrepreneurial stories of our time.