Sylvester and the Magic Pebble

Los Angeles, CA - Iconic seventies photographer Brad Elterman has published a new volume featuring fifty-five black & white and color versions of his iconic images. Elterman had the incredible good fortune of arriving on the pop culture scene in 1974 as a teenager with a camera around his neck. He captured hundreds of legendary images of the kind most photographers can only dream. Like It Was Yesterday curates shockingly candid, under-produced portraits of larger-than-life personalities like Michael Jackson, Madonna, Frank Sinatra, Joan Jett, Phil Spector, Joey Ramone and Muhammad Ali into a seventy-two page work of art. The book begins with a raucous image of an anonymous topless woman dancing at a Hollywood pool party, and ends with an intimate shot of Elterman's mother speaking to Andy Warhol. The pages in between tell the story of celebrity in the 1970s and 1980s. But not in the slick, censored way stars are usually portrayed. Elterman's photographs aren't hindered by publicists or Photoshop. The shots of Sex-Pistol Steve Jones, naked in a pool and clutching his member, and Joan Jett and Sandy West eating fries on the Santa Monica pier are unadulterated and unabashed: they are the real deal. Like It Was Yesterday is published in a limited Edition of 500 signed and numbered copies of which 50 are slipcased and issued with an original photograph. Designed by Garland Lyn. Published by Seventy Seven Press, LLC, Los Angeles, 2010. Printed by Toppan of Japan.