Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry
Описание
In effect, Coke and Pepsi needed to change the organization of their distribution systems to implement effectively the strategies that stimulated the new competitive environment, because the relative transaction costs of the independent bottling systems in the new environment were too high.
Характеристики
| author: | Девід Т. Шеффман |
| pages: | 272 |
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