Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Описание
Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.
График изменения цены & курс обмена валют
Пользователи также просматривали

$41.69
Light Luxury Japanese Restaurant Supplies, Ceramic Sushi Plates, Leaf Shaped Ceramic Dessert Plates, Home Kitchen Accessories
joom.com
$3.03
2pcs H3 LED Bulb DC 12V 24V 3000K Yellow 360 Beam Angle Daytime Running Light Fog Driving Lights High Low Beam
aliexpress.ru
$26.79
Q39F простой в установке модуль управления вентилятором охлаждения двигателя 21493-3JA0E контроллер вентилятора радиатора для
aliexpress.ru
$16.15
Spring and Summer New European and American Fashion Women's Pit Print Long Sleeve V-Neck Sexy Jumpsuit
aliexpress.com
$14.01
2 Pieces African Clothes for Women Summer African Long Sleeve O-neck Polyester Printing Green Black Top Pant Matching Sets
aliexpress.com
$35.75
2023 Spring Autumn V Neck Single Breasted Heart Embroidered Sweater Fashion Knit Coat Lady Loose Women Cardigan Knitted Sweater
aliexpress.com
$37.47
2023 New Women Fashion Elegant Fall Winter 2pcs Sets Bow Tweed Patchwork Tops+Pleated Short Skirts Outfits Clothing Suits
aliexpress.com
$2.18
6 Pcs Sensory Stickers Adhesive Sticky Calm Uneasy People Soothing Phone Back Pvc Student
aliexpress.com
$89.75
Luxury African Heavy Beaded Lace Fabric 2023 High Quality Nigerian Sequins French Tulle Lace Fabric for Wedding JYW-642
aliexpress.com
$41.33
Water Fountain,2L Wireless Motion Sensor Automatic Pet Fountain Cordless Dog Water Dispenser,for Cats, Pets Grey
aliexpress.com
$33.91
Casual Short Sleeve Lace Up Floral Print Maxi Dress with Pocket Summer INS Loose Holiday Button Dress
aliexpress.com
$13.74
BI5-M18-RP6X,NI8-M18-RP6X,NI8-M18-RN6X,BI8-M18-AN6X,BI8-M18-AP6X,BI8-M18-RP6X,BI8-M18-AD4X,BI8-M18-RN6X,sensor
aliexpress.com
$26.85
Sdotter Bamboo Charcoal Clean Detox Shampoo Bar Repair Gray White Hair Color Treated Dry Damage Hair Cleanser Hair And Scalp Sha
aliexpress.com
$0.52
1PCS Multimeter Black Cloth Bag Durable Waterproof And Shockproof Soft Bag For Protecting Device Damage Scratches
aliexpress.com
$5.81
Tongue Scraper And Coating Cleaning Gel Fresh Remove Oral Odor To Cleaner For Bad Breath Clean Dentistry Products Smilekit
aliexpress.com
$2.39
Pink Smiley Soft Button Pin Lover Clothes Lapel Pin Jewelry Cute Brooch Decor Funny Fashion Collar Metal Badge Cartoon Women
aliexpress.com
$1.91
20pcs/lot Kawaii Healing Waterproof Patches Cartoon Patterned Adhesive Plasters Wound Strips Bandages Emergency Kit for Children
aliexpress.com
$2.69
Детские сувениры для вечеринки, игровой набор, уличная игрушка, костюм для мальчиков ясельного возраста
aliexpress.com
$2.90
6 шт./компл. набор многоразовых маркеров для чтения чертежей, точечные маркеры, яркие значения цвета, школьные офисные принадлежности
aliexpress.ru
$12.80
Женские повседневные накидки с высоким воротником и рукавом летучая мышь, зимние пальто 2023 Celmia, свободные однотонные винтажные куртки на молнии, флисовые плащи
aliexpress.ru
$13.89
Автомобильный GPS-навигатор, стерео для PEUGEOT 405, радиооблицовка, панель, рамка, подходит для 2Din, 3,5-дюймовый экран приборной панели
aliexpress.ru
$12.89
Маска для дайвинга с линзами на 180 градусов, герметичные очки для дайвинга с аквалангом, очки для подводного плавания
aliexpress.ru
$158.14
AC52011 Mini Paintball Air Gun Target Shooting 2.17L Carbon Tank Pcp Air Tank Ce 4500Psi Compressed Air Pcp Cylinder/Bottle
aliexpress.com
$63.62
Мужские мокасины, лоферы, обувь для вождения, удобная повседневная обувь на плоской подошве без шнуровки, летняя уличная обувь больших размеров, противоскользящая
joom.ru
$159.64
Генератор F. Transit с00-06г.в. (Unipoint) (2.4D, 2.4TDE, 2.4TDCi,) ALT-1815 4098414 / YC1T10300BC /
prom.ua
$25.94
Multifunctional Electric Mini Sandwich Makers Non-stick Sandwich Maker Roast Meat Electric Oven Breakfast Machine EU plug
aliexpress.com
$0.66
USB RC Helicopter Charger Cable For Syma S107G RC Quadcopter Spare Parts Wiring For Airplane RC Accessories Connectors
aliexpress.com