Start-up Thailand: The Entrepreneurs' Journey

This book is intended to showcase some of Thailand's most vibrant start-ups. It contains a series of stories about these first-generation entrepreneurs and their commercial journeys. The book is intended to serve as both an inspiration and a source of insights for would be entrepreneurs and potential Thailand investors. Each story covers the initial start-up plan, the steps taken by the entrepreneurs and the twists and turns they faced in their journey.Contents:

• An Introduction to Thai Entrepreneurship
• Entrepreneurship: A Family Business:
  • Jubilee: Passion and the Entrepreneurial Spirit
  • Vichaivej International Hospital Group: The Challenges of Beginning The Second Generation
  • Drinking It In: Sappe's Success Emphasises Innovation and Shaping Its Inno Culture
• The Female Founders: The Power of Mom
  • Lamoon: When Caring Moms Innovate
  • The Kitchen at Waraporn Salapao: An Engine of Economic Growth
• The Start-up Entrepreneur:
  • Priceza: Bargain Hunting #2.1
  • Wongnai: In the Mood for More Than Food
  • At Vantage Marketing Research: Taking on the Global Research Goliaths
  • Alto Coffee: Brewing the Premium Coffee Proposition
  • Thai Habel Industrial Co. Ltd: When a Fire Ignites a Change of Direction and Underpins Expansion
• Making It Big: Success Against All Odds:
  • Minor International: Competing on the World Stage

Entrepreneurs, students studying Entrepreneurship, business schools, general public interested in knowing about journey of start-up entrepreneurs in Thailand.Business;Entrepreneurship;Thailand;Start-up;Innovation;Commercialization;Growth. Family Business;Managing Through Turbulence0Key Features:

• This book provides an insight into the entrepreneur's insights, plans, dreams and execution of their vision
• All of the companies in this book have been successful in that they have been profitable and continue as on-going businesses
• These companies and the entrepreneur's recounting of the steps they took and the results they achieved would provide entrepreneurs with great insights on how to achieve success in a start-up