Sports Marketing (Careers Off the Field)

Have you ever worn clothing with a team logo on it? Have you seen athletes pitching products on TV or in print ads? Have you ever watched a bowl game named for a company? Then youve been the target of sports marketing. Why not look into being on the other side? Sports marketing professionals use sports to sell thousands of products. Others in the field are responsible for selling their team to fans and sponsors. Outgoing, business-oriented people will find a spot on a sports marketing roster. Whether you are interested in marketing or not, if you want to stay in the game, Careers Off the Field is for you. Every book shows you ways to combine your passion for sports with a way to make sports your career, even if youre not putting on a uniform. Each title in this series contains color photos, charts showing salaries for career areas, tips on key educational steps toward the career, and back matter including: an index, further reading lists for books and internet resources, and a series glossary. Mason Crests editorial team has placed Key Icons to Look for throughout the books in this series in an effort to encourage library readers to build knowledge, gain awareness, explore possibilities and expand their viewpoints through our content rich non-fiction books. Key Icons are as follows: Words to Understand are shown at the front of each chapter with definitions. These words are then used in the prose throughout that chapter, and are emboldened, so that the reader is able to reference back to the definitions- building their vocabulary and enhancing their reading comprehension. Sidebars are highlighted graphics with content rich material within that allows readers to build knowledge and broaden their perspectives by weaving together additional information to provide realistic and holistic perspectives.