Sony 50 Inch 4K Smart UHD TV | Google TV | HDR | KD50X85J, KD50X85J

Sony 50 Inch 4K Smart UHD TV | Google TV | HDR | KD50X85J Breathtaking colours make everything so realOver a billion colours are brought to life by TRILUMINOS PRO and our 4K1 HDR Processor X1. With extreme contrast, everything you watch feels so real. 4K HDR processor X1Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K resolution, full of life-like colour and contrast. TRILUMINOS PROOur TVs with a wide colour gamut and unique TRILUMINOS PRO algorithm can detect colour from saturation, hue and brightness to reproduce natural shades in every detail. You'll enjoy colours that are closer to those seen in the real world. Object-based HDR RemasterWith Object-based HDR Remaster, the colour in individual objects on screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures. 4K X-Reality PROSee glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K HDR processor X1. Images filmed in 2K and even Full HD are upscaled close to 4K resolution by 4K X-Reality PRO using a unique 4K database. Motionflow XR Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look. X-Balanced SpeakerDesigned to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound. Works with Apple AirPlay / Apple HomeKitWith Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room. Voice SearchFind your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask. Chromecast built-inChromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet. Smart RemoteAll your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds. Sound optimisation for your roomSound experience can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room. Dolby Vision and Dolby Atmos Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound. Light SensorOn conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. Ambient OptimisationSit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment. Clear multidimensional soundFeel surrounded by clear, high quality sound from multiple dimensions, putting you right there inside the scene. Thousands of movies and shows, at the sound of your voice.Use your voice to quickly find what you want to watch. Find a specific title just by saying it. Or search more broadly for commendations by saying “show me sci-fi adventure TV shows."