Sony 43 Inch 4k UHD Smart TV | Google TV | Android HDR Processor | KD43X80J, KD43X80J

Sony 43 Inch 4k UHD Smart TV | Google TV | Android HDR Processor | KD43X80J 4K HDR processor X1Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K4 signal, everything you watch is closer to 4K resolution, full of life-like colour and contrast. TRILUMINOS PROOur TVs with a wide colour gamut and unique TRILUMINOS PRO algorithm can detect colour from saturation, hue and brightness to reproduce natural shades in every detail. You'll enjoy colours that are closer to those seen in the real world. Object-based HDR RemasterWith Object-based HDR Remaster, the colour in individual objects on screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures. 4K X-Reality PROSee glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K HDR processor X1. Images filmed in 2K and even Full HD are upscaled close to 4K resolution by 4K X-Reality PRO using a unique 4K database. Motionflow XR Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look. X-Balanced SpeakerDesigned to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound. Google TVBrowse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you. Voice SearchFind your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask. Works with Apple AirPlay / Apple HomeKitWith Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room. Chromecast built-inChromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet. Smart RemoteAll your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds. Light Sensor On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. Dolby Vision and Dolby Atmos Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound. Ambient OptimisationSit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment. Sound optimisation for your roomSound experience can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.