Social Research Methods: Qualitative and Quantitative Approaches

At last, a social research methods text for students and future researchers who will need to use both words and numbers in their research. Using actual examples from psychology, sociology, anthropology, health, and education, the book provides readers with both a conceptual understanding of each technique as well as showing them how to use the technique. H. Russell Bernard, author of the best-selling textbook Research Methods in Anthropology and a world figure in the social sciences, brings to the researcher and the student the excitement of the research act as never before.