Social Media Management: Technologies and Strategies for Creating Business Value

Social Media Management: Technologies and Strategies for Creating Business Value By Van Looy, Amy Published by Springer Publication Date: 2015-09-24 Subject: Business & Economics Human Resources & Personnel Management, Business & Economics Industries Media & Communications, Business & Economics Information Management, Business & Economics Marketing General, Business & Economics E-Commerce - Digital Marketing, Business & Economics Human Resources & Personnel Management, Business & Economics Industries - Media & Communications, Business & Economics Information Management, Business & Economics Marketing - General, Business & Economics Public Relations, Computers Electronic Commerce, Computers Electronic Commerce (See Also Headings Under Business & Economics - E-Comme, Computers Internet - Social Media, Business Applications, Media Studies, Personnel & Human Resources Management, Sales & Marketing, Business Mathematics And Systems, Computer Applications In The Social And Behavioural Sciences, E-Commerce: Business Aspects, Personnel And Human Resources Management, Sales And Marketing, Wirtschaft Betriebswirtschaft, Sales & Marketing, Personnel & Human Resources Management, Media Studies, Business Applications, Business & Economics Industries Media & Communications, Business & Economics, Industries, Media & Communications, Business & Economics Information Management, Information Management, Business & Economics Marketing General, Marketing, General, Computers Electronic Commerce, Computers, Electronic Commerce, Business & Economics Human Resources & Personnel Management, Human Resources & Personnel Management, Sales And Marketing, Business Mathematics And Systems, Computer Applications In The Social And Behavioural Sciences, E-Commerce: Business Aspects, Personnel And Human Resources Management, Business, Social Media, Internet Marketing, Business - Computer Network Resources, Business & Economics - Information Management, Business & Economics - Marketing - General, Computers - Electronic Commerce, Business & Economics - Human Resources & Personnel Management, Business Mathematics & Systems, Management Science, Industrial Management, Information Technology, Personnel Management, Business & Economics - Industries - Media & Communications Industries, Media, Information & Communication Industries, Anf: Business And Management, Industries - Media & Communications, Information Management, Marketing - General Subject Keywords: E-recruiting; Employer branding; Enterprise 2.0; Sentiment analysis; Social CRM; Social business; Social media networks; Social mining; Viral marketing; Web 2.0 Genre: Sales & Marketing, Personnel & Human Resources Management, Media Studies, Business Applications, Business & Economics, Industries, Media & Communications, Business & Economics, Information Management, Business & Economics, Marketing, General, Computers, Electronic Commerce, Business & Economics, Human Resources & Personnel Management, Sales And Marketing, Business Mathematics And Systems, Business Applications, Computer Applications In The Social And Behavioural Sciences, E-Commerce: Business Aspects, Personnel And Human Resources Management Target Audience: Professional and scholarly