Shopper Marketing 101

Shopper Marketing 101
Bloomsbury
sku: 1060872
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634.00 грн.
Shipping from: Ukraine
   Description

Nitish Rai Gupta is a seasoned marketing professional with experience in building brands in more than 20 countries across Asia, Africa and India. He has worked for organizations like Procter and Gamble, Coca-Cola and Heinz in various capacities for building their brands in the region. His marketing campaigns have won awards like Cannes Lion, Asia Marketing Effectiveness Award (EFFIES) and Abby Goa Fest. A regular speaker across B-schools, he has also published 2 books on marketing (

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