Sharka

Sharka is heavy sharp condensed system of 7 display typefaces widths, plus 7 italics and 7 alternative version on each family member, inspired on dangerous personality and aggressive reputation of the great white shark, it was thought to create the feel of high impact, high risk action on extreme situations, polemic public scandals, financial advertisement alert, the italic version specially creates the feel of velocity, powerful mechanical energy and related similar topics. Recommended to use in big headlines, magazine covers, advertisements, robust public visual calls, but also, if it applied with good taste and good typographical skills, could be a good choice not only for prints but also for web and digital media devices.