Services Marketing: People, Technology, Strategy

sku: COM9780136107217NEW
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
$30.36
Shipping from: Canada
Description
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Price history chart & currency exchange rate