Selling Retail (Book One and Two)

From the dust jacket flap:Finally, the book on retail selling. It is literally two books in one:Start with book one: The secrets of the pros and a simple 90-day, step-by-step plan allow you to increase your income starting the day you read the first chapter. Drawing on hundreds of interviews with top retail salespeople and more than 35 years in retailing. Lawhon reveals for the first time exactly how the winners do it and -- equally important -- why the losers don't.Then turn the book over:Now! Selling becomes the easiest high paid work there is as you practice the techniques of the experts. This easy-to-grasp guide is packed with the specific ammunition you need to achieve personal success.