Selling Dentistry – Ethically, Elegantly, Effectively

Powerful, engaging, and humorous! Janet Hagerman's book, Selling Dentistry - Ethically, Elegantly, Effectively, is just the shot in the arm many dentists and team members need. Janet Hagerman presents a provocative and compelling analysis of how sales opportunities are missed by the entire dental team. Filled with real world, practical solutions for how to feel good about your treatment recommendations and build your practice at the same time, Janet's book focuses not only how to be effective in your sales communications but how to be elegant in your approach. In it she uses real-life examples and stories that come from her years of experience helping dental teams succeed. Janet brings wisdom and specificity to the topic of case acceptance, providing a realistic resource to maximize the patient experience, resulting in increased treatment acceptance and enhanced revenue. Finally, a "play book" that provides the dental practice with easy to implement tools that will make an immediate impact on the delivery of patient care and financial results.