Samsung CY-SSC5000 2MP 16:9 Full HD Signage TV Camera, 30fps, H.264, 1920x1080

Anonymous audience analytics solution for Samsung SMART SignageReach target audiences more effectively with audience measurement analysisObtaining insight into customer spending habits, likes and interests is a valuable tool that can help businesses target promotions accordingly, saving time and money, while increasing their bottom line. However, accurate audience measurement, gathered anonymously and without invading privacy, is not always an easy task - and one of the biggest challenges facing businesses today.Samsung Audience Measurement is a proprietary audience analytics solution that works in concert with Samsung SMART Signage to gather customer data anonymously. Using this powerful audience analytics tool, businesses can obtain customer-profiling data through face recognition cameras. In turn, business can engage customers with targeted information and encourage them to interact with the displays through fun public opinion questions, polling and more.Direct marketing messages to the intended audience with camera recognitionMagicINFO Audience Measurement solution included in the Samsung MagicINFO Server automatically collects customer recognition data with an incredible accuracy rate of 90 percent using the dedicated Samsung CY-SSC5000 camera. The solution includes Dynamic Content Play feature.Which enables businesses to display targeted messaging on the SMART Signage to specific audiences. Plus, Data Statistics feature provides statistical data based on time and date along with age, gender and number of viewers.Deliver brand messages to target audiences cost-effectively and without invasion of privacyData SheetDeliver brand messages to target audiences cost-effectively and without invasion of privacyData can be organized by audience and content type played by the hour, day, week or month, along with intuitive graphs and charts. Individual anonymity is protected because the software only uses special algorithms for gender and age recognition without saving the person's image.Collect and analyze essential audience data to deliver relevant contentThe Samsung Audience Measurement solution works seamlessly with Samsung SMART Signage and the MagicINFO Server, with or without a Set-Back Box (SBB). The Samsung CY-SSC5000 camera transmits the real-time video to the Audience Measurement (AM) Engine, which analyzes the recognition results and, in turn, transmits it to the AM Agent, which communicates with the MagicINFO Server.The MagicINFO-i Player or the MagicINFO Player S3 then plays the targeted message on the SMART Signage display for the intended audience to view right after the current content, as predefined in the targeted audience playlist, which is created in the MagicINFO Server.Ensure accurate data collection without privacy invasionWhen collecting information about individuals through digital signage profiling, one of the biggest concerns is protection of privacy. The Samsung Audience Measurement solution ensures that it only retrieves anonymous information about individuals in order to analyze the characteristics of the audience, not the person's actual identity. To this end, no image files remain in the display or SBB and are purged as soon as the audience analytics are extracted.Maximize marketing efficiency with targeted advertising delivered in real timeThe Samsung Audience Measurement solution provides two types of modes, audience mode and traffic mode. With the audience mode, the camera captures individuals who have just noticed the advertising or are carefully watching it, and can determine their preference of content by their gender and general age group.The traffic mode analyzes the number of viewers and passersby, saves the data in a cvs format file and then applies the data to the dashboard approximately once or twice a day stored in the Real-time Analytics Dashboard on the server.Engage audiences with fun interactive contentWhen collecting information about individuals through digital signage profiling, businesses can obtain a wealth of data to help them deliver targeted messages directly to their intended audience almost instantaneously.Content managers can surprise and engage the onlooker further with fun, premade content of interest to the viewer, along with targeted offers to pique their interest in the brand message. Data Statistics can also determine the number of male and female viewers and their ratio, how many passed by the display, and how many reacted and looked at the display.This is an invaluable tool in determining whether the advertising is grabbing audience attention. By reaching target audiences in such a dynamic way, businesses can acquire valuable insight and plan advertising more strategically and economically.